Articles on Marketing/Writing

To read articles I've written on marketing, branding, and copywriting, please go to the newsletter www.larsen.com/news/insights

Annual Reports - Old Republic Title Insurance

Created concept and wrote copy for the 2007 Old Republic Title Insurance Annual Report.

Other annual reports:

Tubman Family Alliance
Lindquist & Vennum Pro Bono Annual Report
University of Minnesota Foundation Annual Report

Visual Systems - Blue Cross Blue Shield of Minnesota

Conducted numerous interviews, concepted, and wrote copy for an extensive online visual system for Blue Cross Blue Shield of Minnesota.

Marketing Collateral - Wausau Paper Royal Promotion

Created concept and wrote promotion materials for a redesigned line of papers.

Other marketing and promotional work:

Buffalo Wild Wings
College of Visual Arts
Lindquist & Vennum PLLC
Marvin Windows and Doors
Image Sensing Systems
Deluxe
Boston Scientific
3M
Wausau Paper
Smuckers
Private and public universities nationwide
Mayo Clinic
Association of Professional Design Firms
And many, many others

Ads - Wausau Royal Promotion

Wrote copy for ads to be placed in design and printing trade publications.

Websites - Naterra Land

Wrote website copy for high-end land development firm.

Other selected websites I've written:

www.black-river.com
www.transomamedical.com
www.wffoothill.com

Awards and Honors

Additional awards and honors:

Graphis
Best Annual Reports 2010, Gold
Old Republic Title Insurance

Web Marketing Association WebAward
2008 Standard of Excellence
Naterra Land website

2008 Advertising Federation of Minnesota “The Show”
Naterra Land website

MARCOM Creative Awards
2007 Platinum Award, Writing / Electronic Communication
Larsen inSights e-newsletter "Brevity is beautiful"

Web Marketing Association WebAward
2006 Outstanding Achievement in Website Development

Council for the Advancement and Support of Education (CASE) Circle of Excellence in Communications
1995 Competition
Bronze Award: University of Minnesota Foundation 1995 Annual Report

Admissions Awards Competition (Sponsored by the Admissions Marketing Report)
1992 Competition
Gold Award: Total Campaign (Clarkson University)

Advertising Federation of Cedar Rapids
1992 ADDYS
Brochure: University of Dallas
Copy: University of Dallas

1991 ADDYS
Business to Consumer Campaign: (MidAmerica Nazarene College)
Brochure: University of Northern Michigan