Some background

I’m a senior copywriter with more than 20 years of experience writing marketing and advertising communications. My writing background is broad and deep and includes websites, managing writers, developing concepts and writing promotional and marketing brochures, ad copy, catalog copy, direct mail, PR, sell sheets, POP, newsletters, editorials, video scripts and more. I spent nearly two years as Manager, Marketing Communications at the University of Minnesota Foundation where I directed communications programs for various donor audiences.

I’m skilled at writing to a wide variety of audiences ranging from major donors to annual giving members, prospective college students to retail consumers and B2B to international industry leaders. Clients I’ve written for include Blue Cross Blue Shield of Minnesota, Buffalo Wild Wings, US Bank, Black River Asset Management, Wausau Paper, Marvin Windows and Doors, Select Comfort, Tubman Family Alliance, and colleges and universities around the country.

With varied experience in both the public and private sectors, I have developed strategic thinking skills and an ability to work successfully with diverse personalities.

Want to know more?

Shoot me an email at jpaulandre52@yahoo.com and I will shoot you my current resume ASAP.

Thanks.

Graphis Gold for annual report

The 2009 Old Republic Title Insurance Annual Report received a Gold Award from the influential design industry publication Graphis. I developed the "Hare and Tortoise" concept for the piece and wrote the copy.

Articles on Marketing/Writing

To read articles I've written on marketing, branding, and copywriting, please go to the newsletter www.larsen.com/news/insights

Annual Reports - Old Republic Title Insurance

Created concept and wrote copy for the 2007 Old Republic Title Insurance Annual Report.

Other annual reports:

Tubman Family Alliance
Lindquist & Vennum Pro Bono Annual Report
University of Minnesota Foundation Annual Report

Visual Systems - Blue Cross Blue Shield of Minnesota

Conducted numerous interviews, concepted, and wrote copy for an extensive online visual system for Blue Cross Blue Shield of Minnesota.

Marketing Collateral - Wausau Paper Royal Promotion

Created concept and wrote promotion materials for a redesigned line of papers.

Other marketing and promotional work:

Buffalo Wild Wings
College of Visual Arts
Lindquist & Vennum PLLC
Marvin Windows and Doors
Image Sensing Systems
Deluxe
Boston Scientific
3M
Wausau Paper
Smuckers
Private and public universities nationwide
Mayo Clinic
Association of Professional Design Firms
And many, many others

Ads - Wausau Royal Promotion

Wrote copy for ads to be placed in design and printing trade publications.